I tell people that Nikon and Canon are soon going to introduce a camera with a built-in phone. They believe me. The problem with the digital revolution and the ubiquity of smart phones is that the pictures, when properly taken, as you suggest look like everybody else’s who also take them properly.
I am a retired magazine photographer and writer. As a photo editor for our local Vancouver Magazine some years (considerable!) ago I was asked by our editor to look for a young woman who would pose for the cover of the magazine with a radio DJ. The cover was about a wine festival. I went to an agency and they placed 100 8x10 glossies on the floor. I picked two. The woman who had shown me the photographs was amazed. It seems I picked the pictures of two sisters and that the mother had taken the photographs. There has to be more than the usual for a good head shot that one will look twice when facing many like it.
There is merit in being able to take pictures that have an edge(not too) but enough to be noticed.